Privacy Policy

1 Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, and phone number
• Business information (company name, address, VAT number)
• Financial information for credit applications
• Communication preferences and marketing consent
• Information provided in contact forms or customer inquiries

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and operating system
• Pages visited and time spent on site
• Referral sources and exit pages
• Device information and screen resolution

2 How We Use Your Information

We use the information we collect for the following purposes:

• Processing and fulfilling wholesale orders and requests
• Establishing and managing business partnerships
• Providing customer support and responding to inquiries
• Sending important business communications and updates
• Processing credit applications and financial assessments
• Improving our website, products, and services
• Complying with legal and regulatory requirements
• Preventing fraud and ensuring security
• Marketing communications (with your consent)

3 Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Contract: Processing necessary for fulfilling our business relationship
• Legitimate Interest: Operating our business and improving our services
• Consent: Marketing communications and optional services
• Legal Obligation: Compliance with financial and tax regulations

4 Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third parties who assist with business operations (payment processing, shipping, IT services)
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Protection: To protect our rights, property, or safety, or that of others
• Credit Assessment: Credit reference agencies for business credit checks (with consent)

5 Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure servers and databases with access controls
• Regular security assessments and updates
• Employee training on data protection
• Physical security measures for our premises
• Incident response procedures for data breaches

6 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Active Partners: For the duration of our business relationship
• Financial Records: 7 years as required by UK tax law
• Marketing Data: Until consent is withdrawn
• Website Analytics: Anonymized after 26 months
• Inactive Accounts: Deleted after 3 years of inactivity

7 Your Rights

Under GDPR and UK data protection laws, you have the following rights:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal data (right to be forgotten)
• Portability: Request transfer of your data in a structured format
• Restriction: Request limitation of processing in certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, contact us at [email protected]

8 Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Preference Cookies: Remember your settings and choices
• Marketing Cookies: Used for targeted advertising (with consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

9 International Data Transfers

We primarily process data within the UK and EU. When data is transferred to third countries, we ensure adequate protection through:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for specific countries
• Certification schemes and codes of conduct
• Binding corporate rules for multinational service providers